Golden State CPR Brand Guidelines

Horizontal lockup (primary)

Use for website headers, proposals, decks, and signage.

Vertical lockup (stacked)

Use for posters, flyers, certificate covers, and square-first layouts.

Icon (GS over CPR)

Use for favicon, mobile app icon, social avatar, and compact UI placements.

Clearspace and minimum size

• Keep clearspace = height of “G” around all logo edges
• Minimum digital width: 120px (full), 32px (icon)
• Minimum print width: 25mm (full), 8mm (icon)
• Never stretch, warp, recolor, or rotate logo marks

Color system (official)

• Primary Red: #cb1f3d
• Secondary Orange: #f97316
• Medical Blue: #0ea5e9
• Core Text Navy: #10223a

Typography

• Primary UI font: Inter
• Fallback: Segoe UI, Roboto, Arial, sans-serif
• Headlines: bold, concise, and clear
• Body copy: practical, clear, action-first

Voice standard

• Professional, calm, operationally decisive
• Use verified standards language (AHA-aligned)
• Avoid hype claims not backed by evidence
• Write for coordinators, clinicians, and teams under time pressure